The offer
Prepare a simple website for a small business or local organisation with little online presence, then include the preview in a tailored proposal. The prospective customer would see something concrete before deciding whether to buy.
The concept covered local businesses, associations, clubs and other small organisations. Templates would provide a repeatable starting point, with content adapted to the organisation.
Initial commercial assumptions
| Item | Figure explored in the brief |
|---|---|
| One-off website | €450–800 |
| Example average website price | €600 |
| Additional monthly services | About €350 |
| Customers taking additional services | 25% assumption |
These were planning assumptions, not recorded prices, conversion rates or revenue. The larger market estimates in the original discussion were not verified and are not reproduced as facts.
Start with a smaller workflow
The proposed first version combined discovery, research and website preparation. Proposals could initially be prepared semi-manually. Payment links and recurring services would come later, after testing the basic offer.
Human review before an offer was sent was part of the initial plan. No completed customer project or sale is established by the available material.